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Keeping Your Store Looking Good When Times Are Bad |
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Written by Tony Lee, Vice President, Meetings and Exhibitions, Craft & Hobby Association
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My mother used to tell me that even if you can’t afford new shoes, you need to keep them polished. The same holds true for keeping your store looking fresh and inviting. As we all know, visual merchandising is critical in driving sales. However, it is not easy to...
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Bold Use of Color Can Lead to Increased Sales for Scrapbook Retailers |
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Written by Tony Lee, Vice President, Meetings and Exhibitions, Craft & Hobby Association
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After several consecutive months of a downward economic trend, it is clear that scrapbook retailers must adopt new strategies to remain competitive in today’s market...there is a simple and cost effective solution that retailers can employ immediately to entice customers to buy – color.
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CHA 2009 Summer Show Debut in Orlando Offers SPECIAL BENEFITS to Exhibitors |
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Written by CHA
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The Craft & Hobby Association (CHA, www.craftandhobby.org and www.chashow.org) is pleased to report that more than 150 exhibitors are already on board for the 2009 Summer Convention & Trade Show. The 2009 Summer Show also marks the debut of the new Orlando, Florida location for CHA. The relocation allows exhibitors to take advantage of...
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How To Kill Your Business Without Even Trying |
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Written by Tony Lee, Vice President, Meetings and Exhibitions, Craft & Hobby Association
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 If you are like most retailers, there are several things you could and should be doing to make your business more profitable. Part of this process is avoiding costly mistakes. Retail experts Rich Kizer and Georganne Bender of Kizer and Bender Speaking! have identified 10 fatal, yet very common mistakes that retailers make.
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How Will Going Green Help You Grow Your Business? |
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Written by Tony Lee, Vice President, Meetings and Exhibitions, Craft & Hobby Association
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Green is everywhere. Whether reading the morning paper, shopping for groceries, or filling up our gas tanks, we’re constantly hearing about the necessity of making eco-friendly choices. Because of this heightened sense of environmental consciousness, you may already be considering how you can make your business greener as well.
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