Nation’s Leading Fabric and Craft Retailer to Exhibit at CHA Craft SuperShow

ELMWOOD PARK, NJ (June 14, 2010) The Craft & Hobby Association (CHA) is pleased to announce that CHA member Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America,  will be exhibiting at the CHA Craft SuperShow consumer event in Rosemont, Illinois held at the Donald E. Stephens Convention Center  from July 30 – 31, 2010.

“As more people discover the joy and creativity of sewing and crafting, Jo-Ann is especially pleased to be part of the upcoming CHA Shows in Rosemont,” explained Riddi Kline, senior vice president, marketing, Jo-Ann Stores, Inc. “The CHA Craft SuperShow is in line with our own goals of providing consumers with a wide array of fabrics, sewing, and crafting supplies, while inspiring customers with knowledge, helpful service and value. The Show will help us better understand how to inspire our customers as they interact with various products.”

Jo-Ann will host a 40ft. x 50 ft. exhibit area that will provide CHA Craft SuperShow attendees with inspiring craft project ideas.  Additionally, the Jo-Ann team will host make-n-takes to gain valuable feedback directly from consumers.  

“CHA is very happy that the nation’s leading fabric and craft retailer is supporting the CHA Craft SuperShow’s inaugural debut in Illinois,” explained Steve Berger, President and CEO, CHA. “Jo-Ann stores generous support and participation in Rosemont underscores a commitment to crafters and the craft and hobby industry.  CHA is very appreciative for the support.”

While most consumer craft shows are focused on one or two segments of the craft industry, the new CHA Craft SuperShow educates and inspires attendees on a wide range of crafts. The goal is simple – to get consumers excited about crafting. An estimated 8,000 crafters will fill the Donald E. Stephens Convention Center looking to buy the hottest craft products and projects, attend professional-grade education and participate in product demonstrations from leading manufacturers and celebrity crafters in a family friendly environment.

Craft & Hobby Association

The Craft & Hobby Association is an international not-for-profit organization consisting of member companies engaged in the manufacture, distribution and retail sales of products in the near $30 billion U.S. craft and hobby industry. For more information about CHA, to find a craft project, or to find a local craft retailer visit www.craftplace.org. For more about the CHA Craft SuperShow visit www.craftsupershow.com.

Jo-Ann Stores Inc.

Jo-Ann Fabric and Craft Stores (NYSE: JAS) the nation’s largest fabric and craft retailer with locations in 48 states, was founded in 1943 as a single retail store. Today, 750 Jo-Ann stores across the country provide consumers with creative inspiration. For additional information, visit www.joann.com.

ELMWOOD PARK, NJ (April 26, 2010) – National Scrapbooking Day has emerged as a way of celebrating the number one, top-selling category of the 39 craft segments in the $27 billion U.S. craft and hobby industry. National Scrapbooking Day is held each year on the first Saturday in May. It started in 1994 as a way of celebrating the joys of scrapbooking.
According to the Craft & Hobby Association (CHA) about 35 percent (or 40 million) of the 113 million U.S. households scrapbook, rubber stamp or make cards and spent approximately $4 billion* in 2009 on scrapbook, “Memory Craft” and other paper crafting products.

According to Google.com, Scrapping is so popular that there are now well over 1.3 million scrapbook bloggers, thousands of scrapbooking events, and dozens of magazines dedicated to scrapbooking. Many of the major cruise lines now offer special scrapbooking cruises. Tens of thousands of people across the country participate in special scrapbooking parties and retreats, called “crops,” where they get together to “scrap,” socialize with friends and family, and create new memories.

Scrapbooking is part of the important repertoire of American crafts meeting the personal, social, and health needs of millions of people each year while fueling the multi-billion dollar scrapbook segment of the craft and hobby industry. According to CHA research* most people craft for one or a combination of these key benefits:

1.    Sense of Accomplishment
2.    Relaxation
3.    Memory Keeping
4.    Health
5.    Economy/Value
6.    Recommended by Friends or Family
7.    Enables Spending Time with Others
8.    Interaction with Children

(*CHA Attitude & Usage Study – 12/31/2009)
About the Craft & Hobby Association
The Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the $27 billion U.S. craft and hobby industry. For more information about CHA visit www.craftandhobby.org. To find out more about its award-winning Conventions and Trade Shows visit: www.chashow.org.

Interest Fueled by Recovering Economy and Rosemont Venue

ELMWOOD PARK, NJ (March 15, 2010) – With several months remaining before the Craft & Hobby Association (CHA) 2010 Summer Convention & Trade Show, CHA announced today that over two dozen new and returning exhibitors have signed-on to join over 275 companies at the CHA Summer Show.  The Summer Show – to be held July 27-29, 2010 with education starting on July 26 – marks the return to Rosemont, IL and the Donald E. Stephens Convention Center after moving to Orlando in the summer of 2009.

As the summer’s largest craft and hobby trade show, the 2010 event has drawn several new companies, including many manufacturers that did not exhibit at the 2009 Summer Show.  Companies such as Darice, Anna Griffin, Dreamweaver Stencils, KI Memories and many others will occupy several thousand feet of exhibit space.  They join long-time exhibitors such as 7gypsies, Coats & Clark, Die Cuts With a View, iLovetoCreate, Plaid, and Ranger as exhibitors at the CHA Summer Show.

Thousands of craft professionals are expected to converge on Rosemont to discover the newest products and latest trends at the Summer Show.  Widely considered the key buying event of the season, the Summer Show attracts thousands of domestic buyers from independent retailers as well as from international and national retail craft chains.

“CHA is pleased with the early influx of new exhibitors to the Summer Show,” explained Steve Berger, president and CEO, CHA. “We think this is due in part to an improving economy and the member request to return to Rosemont.”

The 2010 Summer Show also marks the debut of a brand new Toy Industry Association (TIA) Pavilion.  The TIA will host the Pavilion featuring toys and youth products in an effort to better serve both CHA and TIA memberships with a broader array of products.

This summer also marks CHA’s debut of the first Craft SuperShow in Illinois. This consumer event will be held immediately following the CHA Summer Show July 30-31, and is open to the public. The Craft SuperShow is expected to draw more than 8,000 crafters.  For more about the Craft SuperShow visit www.craftsupershow.com.

To learn more about the upcoming CHA 2010 Summer Convention & Trade Show, including how to exhibit, exhibitor listings, travel discounts and other key show highlights visit www.chashow.org.  Online event registration opens April 12, 2010.

About the Craft & Hobby Association

The Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion craft and hobby industry. For more information about CHA visit www.craftandhobby.org. To find out more about its award-winning Conventions and Trade Shows visit www.chashow.org.

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